How To Become A DSTV Agent In Nigeria

Do you want to know how to become a DSTV agent in Nigeria? Here is a detailed guide on how to become a DSTV agent in Nigeria.

Digital satellite television (DSTV) is a direct broadcast satellite service situated in the sub-Saharan part of Africa and it is owned by a broadcast company called MultiChoice.

The MultiChoice company as an entertainment broadcast brand has gotten a huge fan base and customer loyalty all across Africa with DSTV as it’s satellite television service provider.

Its popularity is felt in Nigeria to a very great extent that almost every household enjoy the broadcast channels made available by this satellite television giant.

In Nigeria, MultiChoice has made a huge impact as well as in several other countries in regards to employment and entertainment satisfaction.

It has created jobs to thousands of individuals in its journey of expansion and as such, given these individuals means of making a living.

Such opportunities include the training of individuals to become DSTV agents and dealers.

Given the high number of the Nigerian population, the interest in entertainment is vast and cuts across every age, tribe, and religion which makes it easier for MultiChoice to leave its customers satisfied.

DSTV has grown so wide and has its services across Africa with its top-class television stations ranging from sports, movies, news, etc.

It has grown over the years with its expansion into various African countries and such expansion created employment opportunities for people across Africa.

One of such opportunity is that of a DSTV Agent/Dealer.

The duty of a DSTV agent or dealer is to handle all technical issues in regards to purchase, installation and repairs for DSTV users especially in places where the company can not be accessed directly.

In other words, they are the representatives of DSTV in those places and they make their money from rendering the above-mentioned services. i.e selling DSTV equipment, installing them or repairs of such equipment.

They also take care of subscription packages of customers to enable access to viewing the channels available on the network.

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How to Become a DSTV Agent in Nigeria

Becoming a DSTV agent is very lucrative and pays well. A lot of persons wish to become a DSTV accredited dealer, but they don’t know how to become a DSTV agent in Nigeria.

In this guide, I will show you how to become a DSTV agent in Nigeria.

Please note that there is no difference between a DSTV agent, a DSTV dealer, and a DSTV distributor. They all mean the same thing.

Hence, don’t be confused when I use them interchangeably in this article.

Types of DSTV Agent

The DSTV agent is of two (2) types:

  • DSTV sub-agent
  • DSTV agent

Who Is a DSTV Sub-Agent?

A DSTV Sub-agent is one that buys DSTV equipment from a DSTV agent in small quantities and then sells to customers.

He is more like a retailer in the chain of distribution.

Becoming a DSTV sub-agent requires lesser capital to start when compared to the DSTV agent.

Besides selling DSTV equipment to customers, he also handles the installation of this equipment, correction of errors that pop up on the channels.

A DSTV sub-agent also takes care of subscription issues of customers involving the various DSTV packages and also assist customers who purchased DSTV equipment to activate DSTV bouquets during the initial installation.

Who Is a DSTV Agent?

A DSTV agent is one that starts up with a larger capital which enables him to purchase DSTV equipment directly from the company in large quantities and sells to his sub-agents.

His establishment is larger than that of the DSTV sub-agent and has several sub-agents who work under him.

The DSTV agent trains sub-agents and has several technical experts who work under him.

So, he basically works on a higher and larger scale which ensures greater income when compared to a DSTV sub-agent.

Requirements To Becoming a DSTV Agent

If you wish to learn how to become a DStv agent in Nigeria, then carefully note the below requirement.

The requirements for becoming a DSTV agent/dealer include:

  • Training
  • Interpersonal relationship skill
  • Capital
  • Location
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Every aspiring DSTV agent and dealer must undergo a certain training organized by the MultiChoice company to ensure their expertise and good knowledge of their duties.

Such training enables these individuals to represent the company better with the image of the company intact.

Interpersonal Relationship Skill

To become a DSTV dealer, it is essential that you have good interpersonal relationship skills.

This enables you to relate with customers better and encourage loyalty from the customers.

The dressing, neatness, and mode of communication in attending to customers and solving problems for customers go a long way to project the image and integrity of the company.


Starting up any form of business whether large scale or small scale requires a starting capital.

A DSTV trained agent is required to have a certain amount of capital to start up. The amount of capital he has will to a very large extent determines the size of his business.

You should know by now that you will need to buy DSTV decoders and equipment in large quantities. All these are to be done by you.

Also, to become a DSTV dealer, you will need a shop. Of course, all the DSTV equipment you will purchase won’t hang on the air.

You have to keep them at a shop or an office. This is where customers will also come and buy from you.

Hence, without capital, you can’t become a DSTV dealer.

After starting up with a certain level of capital, you can then decide to increase your input given the level of turnover you get from the previous investment.

The higher the capital invested into the business, the greater the ability to expand and operate on a larger scale.

Things To Consider When Choosing a Location for Your DSTV Shop

One very important factor to put into consideration as a DSTV agent is a good location for your DSTV office/shop.

Below are some of the things to consider when choosing a location for your DSTV shop.

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1. Access to Electricity

The location of a business has a very huge implication on the success of the business because a business set up in a wrong location would run into a loss.

By the wrong location, I mean a place where the efficiency of such a business can be affected.

For example, if a DSTV agent decides to set up his business in a place where they have very low or no source of power supply, he would spend so much on alternative sources of power like fuelling his generator.

This would affect his income because he would spend more on fuel than he should, and that would make him easily run at loss.

2. Technologically Inclined

Another very good example is when a DSTV agent sets up his business in a place that has little or no interest in such technologies.

That would make it impossible for him to sell his DSTV equipment to make profit.

Hence, he would get frustrated and be forced to either shut down or relocate to a new location.

In conclusion, MultiChoice through its digital satellite television(DSTV) network has made entertainment easy to assess from the comfort of our homes or offices at any given time with the aid of its vast and high tech equipment and services.

This has increased its popularity and revenue due to the offices opened across Africa with the help of its trained agents and dealers.

That’s all on how to become a DSTV agent in Nigeria. I hope this article on how to become a DSTV agent/dealer in Nigeria helps?

You may also want to consider other investment opportunities in Nigeria and how to make money online.

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